Opinion: Bill Inspires Consumer Confidence
PRIVACY LAW—U.S.April 15, 2011
Reaction to the privacy bill introduced this week by Sens. John Kerry (D-MA) and John McCain (R-AZ) continues. In The Hill, David Hoffman, CIPP, says the bill is key to the growth of business because it gives consumers the baseline confidence necessary for them to overcome privacy-related reservations about using new technology. Hoffman is the director of security policy and global privacy officer at Intel Corporation. He says that well-crafted legislation can help provide "an environment where individuals can have confidence in those companies they would like to engage with" online. "We believe that now is the time for federal privacy legislation," Hoffman writes.