Government Unveils Consumer Data Plan
DATA PROTECTION—UKApril 14, 2011
The government has unveiled a plan to give consumers better access to data companies hold on them, This Is Money reports. "Mydata" will grant the public access to any marketing data businesses hold, the report states, with the aim of standardizing the information across industries. Data protection laws allow individuals the right to access the personal data businesses store, but accessing the information can be "complex and confusing." More than 20 firms will work together to share information with consumers under the plan. Consumer Minister Edward Davey said the plan will "radically change how consumers relate to business."