Firms Sign On to Self-Regulate
BEHAVIORAL TARGETING—EUApril 14, 2011
The Interactive Advertising Bureau (IAB) Europe today launched a pan-European self-regulatory program aimed at thwarting regulation around the practice of online behavioral advertising, Business and Leadership reports. Major media groups and technology firms have signed onto the agreement, which includes good practice guidelines and an icon that companies can use to help inform Internet users about how behavioral targeting works. According to an MLex article, creators of the agreement "assert that all consumer and privacy concerns have been addressed" and are "confident" that European regulators will be satisfied with the program.