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Experts: Protecting PII Comes with a Price

ONLINE PRIVACY—U.S.

April 12, 2011

Many Web sites are "snatching, saving, selling information on every click you make, every bit of personal data they can grab," notes Tom Ashbrook, host of NPR's "On Point," exploring current private-sector and legislative privacy protection initiatives. Pointing out that a presumption of privacy that once existed cannot be expected on the Web, Ashbrook interviews researchers, Internet experts and the founder of one reputation management company on people's willingness to "buy back their own privacy" and on federal efforts to give consumers an option not to be tracked online. As one expert puts it, the question for the decade ahead is, "Who's going to control this data?"
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