Charity Mailing Goes Awry
PERSONAL PRIVACY—NEW ZEALANDApril 7, 2011
A Heart Foundation marketing flyer, sent to two young girls, has prompted Privacy Commissioner Marie Shroff to tell organisations to be upfront when donating could mean that collected information will be used to send marketing materials, reports Stuff.co.nz. The organisation sent a flyer stating, "heart disease is the single biggest killer of Dads in their 40s" to its previous donors, upsetting the two- and six-year-old girls. The girls' father said, "if an organisation is going to switch from its normal approach to a more aggressive style of marketing, it needs to think about who is on its database." A Heart Foundation spokesman has encouraged parents to think about the names they want on charities' marketing lists when donating.