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State Senator Introduces Do-Not-Track Bill

PRIVACY LAW—U.S.

April 5, 2011

California Sen. Alan Lowenthal (D-Long Beach) has introduced a do-not-track bill, PC World reports. The bill would let Internet users "opt out of online tracking efforts by Web sites and advertising networks," the report states. Since December, when the Federal Trade Commission first suggested the creation of a do-not-track mechanism for the Internet and the words "do not track" entered the everyday parlance of many privacy pros, major Web browsers have introduced such opt-out mechanisms. But Web sites are not required to honor the preferences stated via the browsers. The California bill would change that, says Consumer Watchdog Privacy Director John Simpson; it would ensure that "consumers' choices will be honored."
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