Daily Dashboard

Opinion: Is Self-Regulation Enough?


March 28, 2011

In a Network World feature, Robert Mullins looks at recent efforts by several high-profile Internet browsers to offer their own do-not-track options, suggesting, "user information is highly coveted by tech companies, their marketers and advertisers, so I don't think industry self-regulation--as some have advocated--will be sufficient." He refers to an analysis by the Information Law Group on the 442 comments received in response to the FTC's "Protecting Consumer Privacy in an Era of Rapid Change" that includes reactions to calls for a do-not-track mechanism as well as input from specific companies and industry experts on the push for regulation.
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