Do Not Track: A Business Differentiator, for Now
ONLINE PRIVACYMarch 25, 2011
Mozilla's new version of Firefox and Microsoft's updated Internet Explorer both contain do-not-track features allowing users to state their preference about how their online movements are used to serve them ads. The launches represent a critical step forward in the debate about digital privacy, writes James Temple for The San Francisco Chronicle. "Businesses must now choose which of two camps they want to fall into, those that respect consumer wishes and those that don't," he writes.