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Social Network Turns User "Likes" Into Ads

BEHAVIORAL TARGETING

March 24, 2011

PCWorld reports that Facebook's "sponsored stories" ad plan, which has raised concerns among privacy advocates, is now being rolled out across the social network. For those who don't like the plan, Dan Tynan suggests in his report, "don't 'Like' it--or anything else. Because once you do...There is no opting out. Facebook can use your name and profile image alongside any product you endorse, per its privacy policy." A forthcoming plan to allow third-party advertisers to put users' images and names in a similar way will have an opt-out, the report states.
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