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Research: Users Read Labels, Not Policies

ONLINE PRIVACY—U.S.

March 24, 2011

Kashmir Hill writes in Forbes about the work of a team of Carnegie Mellon researchers to come up with a new format for informing Internet users about their privacy. Quoting recent comments by Lawrence Strickling of the Department of Commerce that privacy policies that are "lengthy, dense and legalistic...do not appear to be effective in informing consumers of their online privacy choices," Hill examines the researchers' "nutrition label" approach to online privacy. Citing a 2009 study, the researchers "found that people demonstrated a better grasp of a company's treatment of their data based on a 'privacy label' than a text version of a privacy policy," the report states.
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