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OPC: Tracking Raises Concerns

ONLINE PRIVACY—CANADA

March 23, 2011

A CBC News report explores whether Canada may begin pursuing do-not-track legislation. "Almost everywhere you go online, you're being watched," Dan Misener writes, listing off the online tracking options--from news sites to social networks to health sites--where personal information can be gathered to profile users. In response to a question about do not track, the Office of the Privacy Commissioner has stated, "We are following with interest the U.S. Federal Trade Commission's proposal for a do-not-track mechanism. Our office has concerns about the lack of visibility with respect to online tracking, profiling and targeting. If people don't know about such practices, they can't take steps to limit tracking."
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