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Opinion: Internet Users Share PII for Benefits

ONLINE PRIVACY—U.S.

March 28, 2011

A recent study indicates that more than half of all Americans over the age of 12 are now part of the world's largest social network, prompting an editorial in The Wall Street Journal to ask, if most people are "knowingly trading personal information for other benefits, why is Washington so focused on new privacy laws?" In light of the push at the federal level for new baseline privacy legislation to let Internet users opt out of online behavioral targeting, the editorial points out that one recent survey found a current "opt-out rate of just 0.00002 percent." The editorial suggests, "The benefits of technology have changed people's expectations about privacy and information." (Registration may be required to access this report.)
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