Do Not Track: A Business Differentiator, for Now
ONLINE PRIVACYMarch 21, 2011
Mozilla's new version of Firefox, to launch this week, and Microsoft's updated Internet Explorer, launched last week, both contain do-not-track features allowing users to state their preference about how their online movements are used to serve them ads. The launches represent a critical step forward in the debate about digital privacy, writes James Temple for The San Francisco Chronicle. "Businesses must now choose which of two camps they want to fall into, those that respect consumer wishes and those that don't," he writes. The Federal Trade Commission is looking at enacting a requirement that companies comply with do not track, but to date, companies can choose whether to honor the user's request. Mounting political pressure may help with that initiative, writes Rob Pegoraro for The Washington Post.