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Suit: Video Provider Violates Users' Privacy

PRIVACY LAW—U.S.

March 18, 2011

A Virginia resident has filed suit in federal court against video rental company Netflix alleging a violation of the Video Privacy Protection Act. MediaPost reports that the lawsuit, which is seeking class-action status, alleges the company violated the act "by retaining data about users' movie rental history and recommendations." The suit contends that the company "purposefully retains confidential information regarding both payment and video viewing habits for millions of individuals--even after their subscriptions are canceled." The act prohibits video rental companies from sharing users' records without permission and, once those records are no longer needed, the act requires their destruction within one year.
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