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E-Commerce Site Makes Changes After Users Complain

ONLINE PRIVACY

March 16, 2011

As a result of privacy concerns voiced by a number of users, an e-commerce Web site has decided to stop publishing customers' purchase histories within user feedback posts. Etsy recently activated a "people search" tool allowing users to search for other users' names as a way to view purchases and recommendations. However, some users claimed they were not notified that their information would become public when they initially entered their full names on the Web site. Etsy has now disabled the feature and says it is considering further changes to protect buyer privacy, Ars Technica reports. In the future, the site may allow users to post purchases, but it would be "completely opt-in," executives said.
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