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Microsoft Do-Not-Track Tool To Debut Tuesday

ONLINE PRIVACY

March 15, 2011

Microsoft's newest version of Internet Explorer is set to release on Tuesday with a do-not-track tool to help Internet users "keep their online habits from being monitored." However, concerns persist as to whether self-regulatory approaches will work. The Wall Street Journal reports that Microsoft and Mozilla have adopted do not track in the wake of the Federal Trade Commission's recommendation for such tools, highlighting "the pressure the industry faces to provide people with a way to control how they are tracked and targeted online" with legislation being contemplated at the federal level. However, the report goes on to state, industry-based systems "will only work if tracking companies agree to respect visitors' requests," and to date, none have publicly agreed. (Registration may be required to access this story.)
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