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FTC Brings Enforcement After Deceptive Cookies Discovered

PRIVACY LAW—U.S.

March 15, 2011

The Federal Trade Commission has brought an enforcement action against an online ad network for tracking Web users after they'd opted out. From at least May 2008 to February 2010, Chitika's cookies resumed tracking users 10 days after they had opted out, MediaPost reports. Chitika says the cookies were meant to expire 10 years later, but a glitch caused the error. A settlement with the FTC requires Chitika to destroy any PII collected before the opt-out glitch was corrected and to include a hyperlink on each targeted ad allowing users to opt out for at least five years. Chitika says it has always placed a premium on user privacy and the agreement will help them continue to do so.
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