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Consumer Attitudes Explored

PERSONAL PRIVACY

March 15, 2011

In the first of a three-part series, msnbc.com technology correspondent Bob Sullivan talks to Larry Ponemon, CIPP, and Alessandro Acquisti about the large part of the population that claims to care about personal privacy but yet does not make efforts to preserve it. Ponemon says people, as "part of a large herd...take a 'the lion is not going to attack antelope' mentality," while Acquisti says between attitude and behavior there are many steps, and "it's not obvious what you should do to protect your privacy." Both experts also point to a sense of helplessness, a belief that privacy is lost anyway, and if you want to function in society--get on a plane, use a social network--you have to surrender to it.
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