Future of Online Display Hangs in the Balance
BEHAVIORAL TARGETING—EUMarch 15, 2011
Wired reports on the ePrivacy Directive amendment that requires Web publishers to obtain consent from users before placing cookies on their browsers and its impact on the future of display advertising. "The implications could be unpleasant for publishers," the report states. UK Information Commissioner Christopher Graham recently warned that "Industry needs to wake up and realize this isn't some kind of Brussels nightmare." While a recent Department of Culture, Media and Sport announcement and anticipated government support of pan-European self-regulatory efforts give some in the ad industry reason for calm, "the conflict between publishers and privacy advocates can only intensify," the report states. "In the balance hangs the future of online display."