WSJ Poll: Is Your Personal Info for Sale?
ONLINE PRIVACY—U.S.March 9, 2011
As part of its "What They Know" series on online tracking, The Wall Street Journal is asking readers to weigh in on the question of whether they view their personal information as a commodity worth selling to advertisers. In light of recent initiatives, including start-ups that focus on the data-as-currency model, the report states, "Much of what we do online gets tracked (and) several companies are eying our privacy as a commodity." Whether they favor fees in lieu of tracking, payments for information or even a "Privacy Bill of Rights" at the federal level, the report invites readers to take part in a poll asking, "Would you consider actively selling your personal information to advertisers?" (Registration may be required to access this story.)