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Vladeck: Congress is Watching

BEHAVIORAL TARGETING—U.S.

March 9, 2011

Speaking at an industry event in Texas yesterday, FTC consumer protection bureau chief David Vladeck urged advertisers to adopt a do-not-track mechanism, the Austin American Statesman reports. Vladeck said the commission "doesn't want to block all data collection," the report states, but warned industry to take action. One agency executive said industry is paying attention to such calls "because no one wants legislation around this." Janice Suter of GSD&M said, "We want to self-regulate; we'll take it seriously, it just hasn't been done long enough to understand broadly what consumers, if they're going to opt out on a broad basis or not. It's really hard to tell at this point." (Editor's note: For those of you at the Privacy Summit this week, hear from FTC Chairman Jon Leibowitz and European Data Protection Supervisor Peter Hustinx in the session "Reopening of the EU Directive, Review of the U.S. Privacy Framework: Toward Greater Cooperation" on Thursday at 11:15.)
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