Privacy Advisor

The ethical use of analytics

The term “analytics” refers to the use of information technology to harness statistics, algorithms and other tools of mathematics to improve decision-making. A wide variety of organizations use analytics to convert data to actionable knowledge. Analytics represent a change from the long-standing approaches to management that often relied on instinct and were largely unsupported and undocumented. Analytics permit corporate decision-making to be driven, assessed and tested by the use of data.

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