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Ad Industry Slams Do-Not-Track Proposal

PRIVACY LAW—U.S.

February 23, 2011

The public comment period on the FTC's "Protecting consumer privacy in an era of rapid change: A proposed framework for businesses and policymakers" report has ended, and the reactions are varied. Industry groups, for example, are among those opposing calls for a do-not-track mechanism to improve consumer privacy online. InformationWeek reports on the assertion by industry groups that the FTC's proposal would "wreck the ability of Web sites to provide personalized content." The Interactive Advertising Bureau, which suggests "a do-not-track program would require reengineering the Internet's architecture," is instead recommending self-regulation for online advertising.
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