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A Gift With a Price?

ONLINE PRIVACY

February 23, 2011

According to Andrew McAfee, principal research scientist at MIT's Center for Digital Business, an iTunes gifting policy may violate the U.S. Video Privacy and Protection Act which bans the disclosure of rental records without customer consent. The iTunes Store allows users to give up to 100 songs to a person using only the recipient's e-mail address and then notifies the giver if that person has duplicates of any of the songs in their playlist, reports PCWorld. McAfee points out that e-mail addresses are often easy to guess, and Apple doesn't require users to log in to their account or give payment card information to use the service. "This strikes me as problematic," McAfee wrote, adding that scanning a person's playlist could take a while, but the process could be automated.
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