In Q&A with Multichannel News, FTC Chairman Jon Leibowitz notes that while he is encouraged by efforts to date from companies to provide better online privacy protection, industry needs to do more to ensure they are doing what is right for consumers. To avoid the threat of regulation, Leibowitz recommends that ISPs and advertisers give consumers "more choice and transparency and more privacy protection." Noting that he expects the move toward privacy legislation to accelerate with privacy bills being introduced before the U.S. Congress, he recommends industry take action quickly. "I guess I would say that the business community really has it in its hands to avoid regulation, it just has to step up to the plate," he said.
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