European Data Protection Digest

Mobile Ads Spark Privacy Concerns

ONLINE PRIVACY—EU & U.S.

February 18, 2011

Privacy concerns abound over increased targeted advertising to users of smartphones and other mobile devices, The Economic Times reports. Sharing input from various industry leaders, the report also explores assessments from research firm Berg Insight, of how the devices are used "to deliver messages which are highly relevant for the recipient, taking into consideration demographics, interests, habits and other preferences." With so much personal information accessible, authorities on both sides of the Atlantic are considering new regulations, and some business leaders are also weighing in. As one executive put it, "we need to do a better job...If you don't offer the options to protect the consumer through self regulation, you will have imposed regulation."
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