ANZ Dashboard Digest

Company Apologises for Use of Photo, Name

SOCIAL NETWORKING—NEW ZEALAND

February 18, 2011

Vodafone has changed its policies and apologised to an Auckland woman after using information from her social networking profile for a newspaper advertisement without permission, The New Zealand Herald reports. The ad contained the woman's photo and name. "It may be legal, but it's certainly not ethical," the woman said, adding, "It is well within their financial means to buy stock imaging." A Vodafone spokesman described the incident as "a human error mistake," adding that "Obviously we're going to investigate and put things in place to make sure this doesn't happen again."
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