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FTC: Expect Gov't Action if Self-Regulation Doesn't Work


February 10, 2011

The FTC will go to the U.S. Congress if online advertisers and analytics companies do not commit to protecting consumer privacy. That was the message from FTC Commissioner Julie Brill at a California event with privacy researchers, paidContent reports. Brill's remarks came as the FTC continues to gather input on its recent online privacy report, which includes a call for a do-not-track mechanism that is getting a lot of attention. However, Brill said, that is only one piece of the plan, citing the importance of building privacy into new products instead of "retrofitting" when problems arise, as well as simplifying privacy policies and making data collection practices transparent.
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