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Speier To Introduce Do-Not-Track Bill

PRIVACY LAW—U.S.

February 4, 2011

Rep. Jackie Speier (D-CA) plans to introduce an online privacy bill next week directing the FTC to begin a do-not-track program for online advertisers, The Hill reports. The program would enable consumers to opt out of behavioral advertisers' tracking. The bill is meant to provide a floor rather than a ceiling, according to the report. Speier worked with Consumer Watchdog, Consumer Federation of America, Consumers Union and the Electronic Frontier Foundation on the bill. Meanwhile, Rep. Bobby Rush (D-IL) is expected to re-introduce his online privacy bill next week.
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