ANZ Dashboard Digest

Direct Marketing Chief Focused on Privacy

PRIVACY—AUSTRALIA

February 4, 2011

Jodie Sangster, the incoming chief of the direct marketing industry, says privacy issues will be a key focus when her job begins in April, The Sydney Morning Herald reports. ''Everyone is struggling to deal with privacy,'' said Sangster, who previously worked for the Australian Direct Marketing Association, adding that Australia's regulatory environment is somewhere in the middle of the ''extremely strict rules'' of Europe and more ''sensible'' U.S. laws, the report states. ''We will maintain a watchful eye to make sure that the legislation that we have here does make sense with the new way that customers are both interacting and being contacted, to make sure that it is neither too restrictive nor too lax," she said.
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