A coalition of advertising, media and business organizations has submitted comments to the Department of Commerce arguing that while Fair Information Practice Principles (FIPPs) are a "useful tool" when analyzing online privacy, they should not be codified in new laws, MediaPost NEWS reports. The comments were submitted in response to calls for industry and advocacy groups to develop enforceable, self-regulatory privacy policies. A FIPPs-based framework for online privacy "would reduce industry's ability to respond to changes in consumer preferences and would hinder advancements in technology," according to the coalition, which includes such groups as the Interactive Advertising Bureau and Newspaper Association of America. Some privacy advocates, meanwhile, have submitted comments that government regulation is needed to protect consumers.
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