Companies Await Changes to BT Rules
PRIVACY LAW—UKJanuary 31, 2011
UK businesses are preparing for changes to current law that will bar them from collecting personal information about Internet users without their knowledge, the Daily Mail reports. As the European Commission reviews the data protection act, changes are expected to include a strengthening of people's rights to opt out of having their personal data used for targeted ads and could include the right to have their data permanently deleted. Justice Minister Lord McNally said technology has come a long way, which is why "the government is working with businesses, charities, consumer groups and the public sector to look at the law and ensure it continues to protect our personal information well into the 21st century."