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Privacy as Competitive Edge

ONLINE PRIVACY

January 27, 2011

The Wall Street Journal examines whether startup search engine DuckDuckGo's pledge to honor user privacy by not storing personal data or sending search information to other sites will provide a competitive edge against online search giants. The report poses the question, "Would you switch search engines for privacy reasons, or are other aspects of search more important to you?" DuckDuckGo's founder has said the company's goal is to appeal "to a non-negligible part of the population," adding he expects the site to see about 4 million searches this month, up from a typical 2.5 million per month before he publicized its privacy features. (Registration may be required to access this story.)
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