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New Tracking Proposals All Face Challenges

ONLINE PRIVACY—U.S.

January 26, 2011

New proposals to address online privacy concerns about behavioral tracking each come with their own set of challenges, USA Today reports. While each addresses similar technical issues, experts have found they all have potential shortcomings as well, prompting some to argue tracking should be abolished entirely. Whether it's Google's proposal for its Chrome browser or plans for Mozilla's Firefox or Microsoft's IE9 to give users the opportunity to opt out of being tracked online, technology and privacy experts have suggested "it would likely still take a new federal law to compel the ad networks to honor such requests," the report states.
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