The U.S. government's recent request for WikiLeaks users' personal information and communication highlight the challenge facing many individuals and brands online, opines Mitch Joel for The Montreal Gazette. The Internet serves as a business place and the companies operating on it need to make money, Joel writes. User data is the currency. The privacy policy you may have agreed to when signing up for a service is subject to change at any time and should be considered a "buyer beware" modality. There are lots of opportunities provided by online services, but they come at a cost, he says.
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