ANA Pushes Self-Regulation, Toolkit
ONLINE PRIVACY—U.S.January 19, 2011
The Association of National Advertisers (ANA) is urging its 400 member companies to get behind the self-regulatory online behavioral advertising (OBA) program developed in line with the FTC's 2009 call for such an initiative. MediaPost News reports that the ANA has released a toolkit containing details about how to implement the OBA program, guidelines about who should use it and how to recognize if an advertiser is covered by it. ANA CEO and President Bob Liodice said the program "protects consumers' privacy and gives them the ability to exercise choice and control over the data used by marketers to create online behavioral advertising," adding he strongly urges all ANA members to comply.