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Advertisers Move Towards Self-Regulation

ONLINE PRIVACY—U.S.

January 17, 2011

In an effort to help ward off government regulation, digital ad buyers are aligning themselves with an online advertising industry self-regulatory program. VivaKi has announced it has joined GroupM in choosing Evidon--formerly known as the Better Advertising Project--to provide compliance services, ADWEEK reports. The news follows the FTC's report about online privacy, which stated that the online advertising industry wasn't moving fast enough on self-regulation. "We need to get ahead of the government, and we need to make sure it gets done the right way as data-driven marketing has become more and more important," said a VivaKi official.
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