Advertisers Move Towards Self-Regulation
ONLINE PRIVACY—U.S.January 17, 2011
In an effort to help ward off government regulation, digital ad buyers are aligning themselves with an online advertising industry self-regulatory program. VivaKi has announced it has joined GroupM in choosing Evidon--formerly known as the Better Advertising Project--to provide compliance services, ADWEEK reports. The news follows the FTC's report about online privacy, which stated that the online advertising industry wasn't moving fast enough on self-regulation. "We need to get ahead of the government, and we need to make sure it gets done the right way as data-driven marketing has become more and more important," said a VivaKi official.