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Daily Dashboard | Regulators: Using Analytics May Mean Legal Action Related reading: US NTIA releases AI Accountability Policy Report

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German data protection authorities have ended talks with Google over its free metrics tool, warning that German companies using Google Analytics could face fines and legal action, The Wall Street Journal reports. The tool gathers data about how visitors use Web sites by tracking IP addresses, which regulators have argued could violate individuals' privacy. Google has said its service "complies with European data protection laws and is used by other European data protection authorities on their own Web sites." Meanwhile, IAB Europe Vice President Kimon Zorbas told the Daily Dashboard, "Web analytics tools were indispensible for the transformation of Web 1.0 to Web 2.0. If you restrict a Web site's capacity to analyze which parts are successful and which are not, you risk catapulting the Internet back to the 'Digital Stone Age.' Companies would have to guess what's going on on their properties instead of focusing on how to improve any shortcomings. Cookies-based Web analytics like Google and many other companies offer are neither intrusive nor do they process personal data." (Registration may be required to access this story.)
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