"Every business needs to listen to Ontario's Privacy Commissioner Ann Cavoukian and design privacy principles and practices into their operations," Don Tapscott and Anthony D. Williams write in a CTV News report, noting that is especially true for social networks. The report considers the importance of privacy in the world of social media, suggesting, "In the past we only worried about Big Brother governments assembling detailed dossiers about us. Then came what privacy advocates called Little Brother--corporations that collect data from their customers." The authors advocate Privacy by Design for all companies and urge individuals to be vigilant about what they do online.
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