What Will 2011 Mean for Privacy?
ONLINE PRIVACY—U.S.January 4, 2011
ClickZ looks back at what 2010 meant for privacy and how that may change in 2011 as government and industry each work to resolve concerns surrounding online advertising. Some have questioned the feasibility of the Federal Trade Commission's do-not-track proposal. A final report on the proposal and other guidance is expected sometime this year. Also expected is legislative action on privacy bills, including that of Rep. Bobby Rush (D-IL), and the introduction of bills by Sen. John Kerry (D-MA) and Rep. Ed Markey (D-MA). On the industry side, 2011 could see the evolution of the industry's ad-choice program to allow users to opt out of third-party tracking completely.