Company Will Fight Allegations
PRIVACY LAW—U.S.January 4, 2011
Interclick, the company facing a class-action lawsuit for allegedly violating Internet users' privacy, said this week it will fight the charges, ABC News reports. A New York resident filed suit against Interclick recently, claiming that it used the "history sniffing" technique to help its customers discern more about Web users' online activities. The company admitted to using the technique for eight months, the report states, but said it stopped in October and it "continually endeavors to be sensitive to the privacy concerns of our customers and the general public." The same plaintiff has filed suit against four companies alleged to have worked with Interclick.