Web Companies Explore Do-Not-Track Tools
ONLINE PRIVACYDecember 10, 2010
While Microsoft has announced plans to add a do-not-track tool to Internet Explorer, Mozilla is brainstorming creating built-in controls for its Firefox users. Microsoft's new feature was announced on the heels of the Federal Trade Commission (FTC) recommendation that browsers adopt do-not-track technology. Forbes reports on FTC Commissioner Julie Brill's remarks Tuesday at the IAPP Practical Privacy Series in Washington, DC, where she noted, "If the browser vendors and advertisers do not come up with a robust framework, I, for one, will endorse congress to pass do-not-track legislation."