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Reaction Focuses on Do Not Track

ONLINE PRIVACY—U.S.

December 6, 2010

Reaction continues to the Federal Trade Commission's report on online privacy, released last week, with a New York Times editorial describing it as "a first step toward better privacy protection." But the enthusiasm of some is tempered by the concerns of others. Some industry experts question the feasibility of introducing the do-not-track mechanism endorsed by the report, while others warn that such a mechanism could "limit the ability for companies to monetize the Internet." The NYT describes such claims as overblown, saying, "Giving Americans the choice to opt out of data tracking does not mean everybody will." (Registration may be required to access this story.)
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