Somewhere in the core of each of us, there are levels of privacy that we all care about. But those need to be identified and protected, opines Leon Gettler in a Stuff.co.nz article about whether or not individuals care about our privacy anymore. "No one wants their credit card company to track purchases of certain magazines and access to Web sites, or jewelry for a woman who is not your wife, and then send suggestions for similar magazines, Web sites and jewelry purchases," Gettler says of online behavioral targeting. Privacy is being challenged, which will change our lives at home and work, he says.
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