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Data Miners To Tell Customers What They Know


December 3, 2010

A group of online tracking companies is building a service set to launch in January that will let consumers see what they know about them, The Wall Street Journal reports. The Open Data Partnership "is the first of its kind in the fast-growing business of tracking Internet users and selling personal details about their lives," the report states, and "will allow consumers to edit the interests, demographics and other profile information collected about them" or choose not to be tracked at all. "The government has told us that we have to do better as an industry to be more transparent and give consumers more control," said a spokesman for the initiative. "This is a huge step in that direction." (Registration may be required to access this story.)
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