Privacy Advisor

Notes from the IAPP President

In front of a packed hall at an OECD conference in Jerusalem last month, one of the world’s foremost experts on information privacy dismissed the idea of companies using privacy as a competitive differentiator. During a panel session featuring some of today’s most highly regarded data protection experts and regulators, Alan Westin said the idea that privacy can be used as a business advantage is dead, privacy controls are too complex for consumers to understand and a certification culture would be more effective.

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