Daily DashboardEuropean Data Protection Digest

Curbing Tracking Poses Challenges

ONLINE PRIVACY—EU

November 22, 2010

An EU effort to regulate the use of cookies for Internet tracking "is crumbling," The Wall Street Journal reports. The EU's law requiring companies to obtain consent from Web users when tracking files are placed on their computers awaits enactment by member countries, but "Internet companies, advertisers, lawmakers, privacy advocates and EU member nations can't agree on the law's meaning," the report states. And just how to move forward is a source of contention, with regulators, officials, privacy advocates and individual nations interpreting the law in different ways. EU Commissioner Neelie Kroes, who is in charge of overseeing the law's implementation, suggests, "We need a user-friendly solution." (Registration may be required to access this story.)
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