Ad Exec: Public Debate Needed
ONLINE PRIVACYNovember 12, 2010
Online privacy is on the minds of executives gathered at the Monaco Media Forum this week. ADWEEK reports that consensus is building around the idea that marketers and publishers should give consumers more information about data-collection practices. "My aim is to have a public debate on the issue, which is not happening," said Alain Levy, CEO of digital ad network Weborama. But consumer education is expected to be difficult in today's everyone-wants-to-sell-data environment, and the success of industry's early efforts in this direction remain to be determined, says a Berkman Center for Internet and Society co-director.