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Web Company: Put Privacy Before Ads

SOCIAL NETWORKING

November 9, 2010

Founders of a new browser aimed at social network users are not planning on selling ads, The Wall Street Journal reports, because they believe it will be a conflict of interest with user privacy. RockMelt made its public debut in a test version Monday, the report states, and while it has some big-name investors, the company has said that when it comes to making money, an ad network is not part of the plan. The focus, said co-founder Tim Howes, is on improved Web browsing, and "you can't have a good user experience if somebody is (taking) your data and using it to sell ads." (Registration may be required to access this story.)
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