Cookie Confusion Continues
PRIVACY LAW—EUNovember 5, 2010
ClickZ reports that lawmakers are facing continued confusion over the EU's recently revised e-Privacy Directive and whether it requires Internet users' prior consent before advertisers can place cookies on their computers. According to the directive, national governments of EU member states must ensure that access to and storing of information on users' devices only occurs when users have been informed and given their consent. "Businesses, legal experts, analysts, industry bodies, consumer groups and politicians remain divided in their interpretations of the directive, specifically around whether or not it will require prior and explicit user consent or whether consent can instead be inferred through the use of browser settings," the report states.